Goals for the short and long term and new markets for expansion.Existing company situation (number of brands handled, data, existing audience, and so on).While affiliates are a significant source of traffic in the industry, it is in operators’ best interests to establish a balance between affiliate marketing and other methods of bringing relevant visitors at the greatest value.Įven if an iGaming operator does all of the business analysis practically, there are certain general points to examine in any case: What benefits will such an action bring? It enables operators to match current business opportunities and objectives to available resources.Īffiliate marketing is a powerful approach to build your audience and raise brand awareness in an iGaming business. The first and most critical step is to assess your overall business performance. Lastly, don’t forget to peep at your competitors if they’re doing something that’s working like gangbusters there’s no harm in taking a leaf out of their playbook.Įxcept you’re going to do it even better, right? Goal setting & business analysis What age group dominates? Are they mobile users or desktop aficionados? What are their spending habits?Īll these insights arm you with the kind of knowledge that turns a so-so affiliate program into a money-making machine. Now, get into the nitty-gritty: demographics, psychographics, and behavioral patterns. Knowing this helps you and your affiliates tailor the messaging.

Maybe they’re into niche sports or prefer classic table games.

Are they casual gamers or serious bettors? The more you know, the better you can tailor your affiliate program to suit your target market’s needs. What trends might affect consumer behavior?īy diving deep into these criteria, you’ll not only get to know your audience but you’ll also figure out how to get them to take action. What does your target market need or want? How does your offering compare to competitors? Tailor marketing strategies to specific locations. Understand the ‘why’ behind consumer choices.

Surveys, Government Statistics, Analytics Analysis CriteriaĪge, gender, income, and other standard demographic variables. Here’s a table outlining how to perform a comprehensive Target Market Analysis for your iGaming affiliate program. Knowing your target market is like knowing the rules of the game before you place your bets. So, who are the ringleaders and the high-rollers you want to attract? The iGaming world is a circus of options-casino games, sports betting, online poker, you name it. Conclusion Step 1 – Planning Stage Target Market Analysisįirst off, understanding your target market isn’t just a box to tick it’s the cornerstone of a profitable affiliate program.

Best online casinos california 2024